Social media lessons from the Boston bombings and Australian bush fires

Three fundamental changes to mind-set that are critical to any effective use of social media when managing an emergency.

1. From ‘We hold the information the community needs and we expect them to come to us’ to ‘We realise we need to go to the community’

2. From ‘We will decide what the community needs’ to ‘The community will tell us what they need’

3. From ‘The public is a liability’ to ‘The public is a resource’

http://www.theguardian.com/public-leaders-network/2013/nov/11/social-media-boston-bombings-bush-fires

Fighting Fires Is Big Business for Private Companies

 

“Why is fire management on public lands being turned over to profit-seeking corporations?”, asks the Executive Director of Firefighters United for Safety, Ethics, and Ecology. The main concern is that private companies may put profit first.